The planet + C + IAG + pattern

This concept is based on the solar system planets and the world we are trying to create as per Chroma's vision. This Design system has multiple planets (Components, dev standards, Style guide, principles...) It is the one-stop resource for everything related to the IAG design ecosystem.
The flat purple circle is IAG and the circle overlapping and on top is Chroma with a pattern. Just like the IAG brand, this concept focuses on the use of two circles connecting to each other to reflect the connections created with our approach. The circles and pattern is modern, clean and simple.
From the sun, moon, and planets, to the eyes that give us sight, the circle is everywhere in the natural world. But it’s also stamped everywhere in the human-made world. It’s a form that is utterly pervasive and 'friendly'. We use the purple so it feels like it is part of IAG, but also to communicate the "purple first" concept we already use.
Also the circle and fluid / organic shape was the preferred option when we did our workshop. The Font used for Chroma is Geomanist because it is a clean, bold, humanist and a geometric font.