All concepts shows that Human-centered and friendly approach and tie in with the overall IAG vision and Chroma’s mission.“To create Asia-Pacific’s most loved, most inventive and most successful insurer” Closer - Braver - Faster Chroma is ever changing and the role of the Chroma brand needs to continuously evolve and adapt to support these changes just like IAG brand.In most of the proposed concepts we are using the circle and purple to communicate that Chroma is an extension of IAG and a living design system.