Story

'C' + brackets

This concept is based on the 'C' of Chroma and the subtle pair of 'brackets' which represent the people who come together to solve problems using Chroma.
The two brackets when viewed form the HTML entity but also form a building block, which lays out the design system foundation that is used by the people of IAG to create digital experiences.
We use the purple colour so it feels like it is part of IAG, but also to communicate the "purple first" concept we have been using. The Font used for Chroma is Geomanist because it is a clean, bold, humanist and geometric font.